In today’s digital-first world, having a real estate website is more essential than ever. Prospective clients are looking for faster and more convenient services online on their own time.

How can you successfully build an easy-to-use and professional website to help attract and convert more leads? Keep reading to learn why you should create a real estate website and what you can do to make it a lucrative and successful endeavor.

Why every real estate agent needs a website

The internet has been a dominant force for decades now—and only continues to grow stronger. In our current digital climate, a real estate website is a must-have and can offer many benefits for your real estate brand. If you want to reach more people and open the doors to a broader audience, your best bet is to get in on this marketing phenomenon for yourself. 

You’ll attract more customers

One benefit of creating a real estate website is that it can help you reach various potential buyers. If you’re still relying solely on print advertising to target your market, you’re missing out on a lucrative space in the real estate sphere! Most home buyers search online before visiting in person, so a website helps you reach and meet the needs of more potential clients.

Beyond just reaching more people, your website also makes the entire process easier for both you and your clients.

It’s convenient and saves time

In our fast-paced world, who isn’t looking to save some time? No need to meet in person or waste time in traffic with the perfect real estate website! If your site offers a complete picture of what a property is all about, you’ll win clients over without much physical effort.

How to make your real estate website stand out

Now that you understand why you should create a real estate website, what can you do to make it successful? If you want to drive web traffic and attract more leads, follow these essential tips:

Quick and easy to search through

No one wants to navigate through a clunky webpage looking for what they need. If you’re going to keep your visitors happy, you’ll need to ensure that your site is UX-friendly. 

You can achieve this by including:

  • Clear filters for price, home type, square footage, and year built

  • A smooth and responsive browsing experience

  • Features that let users save listings and search settings

  • An easy-to-navigate layout for quick access to information

Search engine optimization

A great user experience is just one part of the equation. You’ll also need to ensure potential clients can actually find your site online. Search engine optimization (or SEO) can be tricky to navigate. You need to ensure that your site will beat your competitors for the best search engine rankings—and a free website builder just won’t cut it.

Invest time in learning key SEO tactics or consider hiring an expert to ensure your site ranks ahead of the competition. Learn how to get started using search engine optimization with our SEO Beginner’s Guide.

Elevated property pages with real estate photos

Next, focus on the visuals—your listings need to look just as impressive as your site functions. If you want to sell and sell quickly, offer up visuals of a property outside the ordinary.

The best way to do this is to:

  • Use HD-quality real estate photography

  • Add 360° virtual tours to showcase interior and exterior spaces

  • Incorporate aerial photos for a full view of the property

  • Highlight key features with well-composed, professional imagery

About us and team biographies

Offering up an about us page or team biographies on your website serves a more critical purpose than you might initially think. You’ve got an avenue to share your story and your “why” behind your real estate business; this information can help you build a relationship with your potential clients immediately. 

Team bios are also important, as they help agents personalize their connection to real estate and build trust with buyers and sellers. In a relationship-driven industry, connecting with clients early on gives you a major advantage.

Let Virtuance make your real estate website shine

If you’re looking to up your digital marketing game with a unique, well-built website, let Virtuance help. We can help you elevate your property listings with professional real estate photography, aerial photography, and 3D tours.  Schedule your shoot today to create a website buyers won’t click away from.

FAQ

A strong real estate website should offer search filters, high-quality property images, an “About” section, and SEO-optimized content to attract and convert leads.

Professional photography creates an emotional connection with buyers, increases engagement, and can lead to faster and higher-value sales.

Yes—SEO helps your website show up in search results, making it easier for potential buyers and sellers to find you online before they find your competitors.