As 2021 is nearing, it’s time to start generating and converting valuable leads. You may have the urge to send your lead magnet content out at random, hoping something sticks, but there’s better ways to convert. It’s important to create a marketing campaign that is quantifiable and has a targeted audience. A sense of direction is necessary for converting leads.
We’ve known for awhile that more than one-third of home buyers are millennials. We also know that millennials pretty much keep social networks and other online forums in business. If you’re looking to reach millennial homebuyers, you’ll want to create a strong online marketing campaign.
Below is a list of ways to reach those millennial homebuyers online:
- Post regularly to social media
- Use relevant hashtags
- Create graphics for posts using Canva.com
- Post to forums like Reddit and Quora
- Promote listings with sponsored ads on Facebook
- Design home buying checklists as lead magnets
- Do live showings on Facebook Live
- Host a mini house buying class on Instagram Stories
- Engage in Facebook Groups
- Write content and post on Medium
- Share your listings as a Single Listing Website on Social
- Host a social media giveaway
- Attract remote buyers with a Matterport 3D Tour
- Post 360-degree panoramas of your listings on social
- Write a better listing description
- Use a professional real estate photographer for your listings
- Write about the hip areas and restaurants in your farm
- Host a Facebook Live Q&A Session
- Offer free online consultations to first time home buyers
- Create “day in the life” content
- Reshare engaging content on social media
- Actively engage with your followers
- Create a monthly or quarterly email newsletter
- Post social proof and case studies
- Design a Google Review campaign
- Host a webinar on the home buying process
- Connect with young professionals on LinkedIn
- Actively engage on community Facebook Groups
- Host a Virtual Open House
- Promote vendors in your sphere
The list above are just a few of the many ways you can reach and connect with millennial home buyers online. Remember to stay creative and agile – and always follow-up!
