Real Estate Marketing Ideas

What Is Real Estate Digital Marketing?

By Alexandra Carver Last Updated January 24, 2023 3 min read

As the digital universe continues to expand, digital marketing has become a lucrative and successful way to promote your real estate business.

What is involved in real estate digital marketing, and why is it worth utilizing in your business? Read on to learn more about what real estate digital marketing entails, why you should use it, and how to become a real estate digital marketing expert!

Real estate digital marketing—what is it?

Think of digital marketing in real estate as the new and improved way to market your business. Instead of posting print ads, passing out flyers, or sending postcards in the mail, you utilize the power of the internet and social media to draw attention to your services. 

Why use digital marketing for real estate?

Digital marketing can help you reach a much broader audience than traditional marketing efforts. You can increase your referrals, improve your lead conversion, and enhance your brand awareness on social media through digital marketing tactics—and who wouldn’t want that?

How to do digital marketing for real estate

Now you know what digital marketing is and why it’s wise to use it in real estate—how can you start your digital marketing journey on the right foot? We’ve listed four ways to easily break into the real estate digital marketing sphere that will pay off quickly and in the long run:

Build a high-quality website

If you don’t have a website, this is the first thing you should do to tip your toes into the digital marketing pool. A clean, professional, and easy-to-navigate website is crucial for showcasing all you’ve got to offer! 

Most professionals have a well-built, user-friendly, and informative website that helps potential homebuyers find you as a trustworthy resource for all things real estate. 

However, it’s good to remember that this isn’t all you need to worry about when building your webpage—you need to make sure your potential clients can find you! Learning the ropes of search engine optimization (SEO) can help you rank high in Google searches and drive more traffic to your page.

Establish your social media presence

Almost everyone has some form of social media, so why not capitalize on it? Work to establish a presence across all the popular platforms, such as Facebook, Instagram, Twitter, and LinkedIn. You could even consider video marketing through YouTube once you’re feeling comfortable! 

Establishing yourself on social media platforms also opens you up to the wide world of paid social ads. These social media real estate ads can help put you in front of a wider audience of potential clients—ones that might have never seen you otherwise! Real estate digital marketing through social media can be incredibly effective when done correctly, so don’t hesitate to do more research and get started.

Offer up virtual tours

COVID-19 has ushered in a new era of connecting virtually—and while we are finally returning to in-person events, virtual gatherings continue to be popular and in demand no matter where you might live. 

Virtual tours can be a real asset in your real estate digital marketing arsenal because they make it easy for a client to see a house on their own time! 

Potential clients with busy and hectic schedules will surely appreciate this offering, and you’ll benefit from freeing up your own time by sharing the same virtual tour as needed. A win-win for all involved, virtual tours are here to stay—so hop on board this train if you haven’t already!

Real estate blogging

Running a real estate blog is a digital marketing tactic that could offer you more value than you’d think! By regularly writing quality, keyword-enriched pieces, you can position yourself as an expert in the real estate realm. You can gain new clients, stay visible to current ones, and maintain relationships and connections with those you’ve worked with in the past.

If you want to nurture a solid business-to-consumer connection while naturally generating new leads, consider writing a blog or hiring an expert wordsmith to get the job done for you.

How Virtuance makes your digital marketing efforts shine

Our expert team at Virtuance understands how professional real estate photography can elevate and accentuate your brand. We offer HDReal® images, marketing enhancements, and 3D tours to help you master the art of real estate digital marketing.

 At Virtuance, you can trust that we have the tools to help your real estate business shine!


Digital marketing in real estate can put you and your business at the forefront of a broader audience than traditional marketing can.

You can generate more organic leads and enhance your brand awareness and reputation by utilizing the web and social media platforms.

You can use many strategies to break into real estate digital marketing, so why not try them all? 

Build a world-class website, establish a solid social media presence, start a real estate blog, and offer your clients the convenience of a virtual tour. You’ll be pleased with the response you’ll get from former and new clients alike!