Real Estate Marketing Ideas

Best Tools for Real Estate Agents

By Alexandra Carver Last Updated March 14, 2023 2 min read

Tech tools have become an integral part of the workflow for many real estate agents. They allow you to streamline your processes, stay organized, attract more leads, grow your sales, and become a successful real estate agent!

Tools that help you generate leads, manage your email and text marketing efforts, and organize tasks are among what real estate agents are finding the most helpful in their everyday work and marketing efforts. However, with so many tools that can help your workflow, learning about and utilizing them can feel overwhelming. Which is going to make the most impact on your business?

Keep reading to learn more about the tools agents use and why you should integrate them into your everyday workflow.

What are the best tools for real estate agents?

Don’t let the number of tools available scare you. Choosing tools to improve your workflow and client relationships might seem daunting, but it doesn’t have to be. We’ve compiled information on using real estate tools and how they can make things easier for you. 

Client management systems

Whether you’re starting as a new agent or are a seasoned professional, it can take a lot of work to keep track of and organize your leads, clients, and their personal information. This is where a client management system (CRM) comes in. 

That said, CRMs go beyond just storing data on your contacts! Some systems can offer detailed reports to help you tailor your marketing efforts based on what clients respond best to. 

If you want to keep your connections organized to serve them best, a CRM is the way to go.

Productivity and organization

While thinking about staying organized, what other tools can help you stay at peak productivity? Look into using a task management system. This is especially helpful if you’re running or are part of a real estate team. You can plan a team calendar, assign tasks to team members, and ensure your processes run smoothly. 

Internal communication software will also help you and your team stay connected and on the same page. In addition, much of this software comes with built-in video chat tools that can help you orchestrate meetings virtually as needed.

Marketing

Marketing is the heart of real estate—without putting effort into unique marketing ideas, you can’t grow your business and attract more leads. 

Start working on your social media posts, email marketing efforts, blog posts, and YouTube videos with the help of some expert design tools. There are apps that allow you to create materials with templates easily—or if you’re feeling creative, you could utilize design tools from Adobe Suite to create custom graphics.

Electronic signature

Don’t waste time tracking someone down in person to get their signature! Save yourself both time and effort by taking advantage of electronic signature services. 

Simply send your client documents via email, and they can legally sign and return them to you at their convenience. If you’re looking for a tool approved by the National Association of Realtors® (NAR), it’s worth looking into DocuSign as your electronic signature service provider.

Level up your marketing with Virtuance

Virtuance offers plenty of real estate tools to help you bring your marketing to the next level. We’ve got HDReal® image enhancements, aerial photography services, and a Marketing Suite that can streamline all your listing marketing to one place. Trust us at Virtuance to help you work smarter, not harder, in your business efforts!