Real Estate Marketing Ideas

How to Network as a Real Estate Agent

By Carolyn Vento Last Updated March 15, 2023 3 min read

To be a successful real estate agent, you must gain the trust of your clients. The key to achieving this trust and establishing yourself as an expert in the field is making connections by networking.

The most well-known real estate agents attract attention by actively participating in their communities. You can reach your full potential when you use the power of networking in real estate. Keep reading to learn how to harness the power of networking as a real estate agent. 

The power of networking in real estate

Networking is powerful in real estate because it helps agents to gain new clients, promote their businesses, and learn from peers. For networking to work, you must be patient and willing to make authentic connections.

How to network for real estate

There isn’t one way to network successfully in real estate. Instead, it’s a combination of factors that leads to the best real estate agent networking. The more diverse your network is, the higher your chances are for generating leads.

Be involved within your local community

Understanding the local neighborhoods is a must. This knowledge makes it easy to discuss the best restaurants, schools, and recreational activities in the area with clients. You can be active in your community by attending local events, such as festivals and charity drives. 

Consider sponsoring a little league team or presenting at a school’s career day. You can hold a community home selling or buying workshop to share your expertise with potential clients and increase your connections.

Attend real estate conferences

An easy way to expand your network and meet several agents at once is by attending real estate conferences. You will hear the latest industry trends as you engage with other agents. You can share your thoughts about the conference through social media, where you can then connect with even more agents nationwide. 

Build a solid team

It’s essential to surround yourself with like-minded individuals. Find competent vendors such as inspectors and lawyers to recommend to your clients, and they will give you future referrals. You may also join a professional real estate team to ensure a solid network as you work with others to sell properties.

Always follow through

When life gets busy, it’s easy to put off follow-up phone calls and emails. Solidify your reputation by always following through. It’s a smart way to establish trust and show how much you respect your clients and their time.

Share engaging social media posts

Social media is a powerful way to reach many people at once. You can share your contact info, listings, and a local event calendar. Use paid social ads on platforms such as Facebook, Twitter, Instagram, and LinkedIn to reach a wider audience.

Create a professional website

With more and more people looking for real estate services on their own time, a professional website is essential to your success. Not only will you attract more customers, but websites are convenient and save people time. Look into Search Engine Optimization (SEO) when building the site to ensure that your site is at the top of search engine results. 

Also, consider using professional photography to give your brand a polished, attractive look.

How real estate pictures can help you network

You can up your networking game and website with Virtuance’s real estate photography services. Professional photos, 3D tours, and drone imagery are just some of the ways you can enhance your website and improve your brand. As traffic increases on your site, more clients will be interested in connecting with you.


Real estate success relies on listening to and meeting people’s needs. You are unlikely to succeed if you don’t know how to network in real estate. Without networking, you isolate yourself, don’t make connections, and can’t build your brand.

There are many ways that you can network for real estate, including being involved in your community, attending conferences, building a team, creating a captivating website and social media presence, and establishing trust by always following through with clients.