Is video marketing important for real estate agents?

Short answer—yes! This form of marketing content is more popular than ever and is a creative way to capture your audience's attention and convert leads into sales.

Do I need professional equipment to make real estate videos?

Not necessarily. A newer smartphone, a tripod, and natural lighting can go a long way. But for more polished videos—like listing tours or promos—hiring a professional videographer or using high-quality photography services like Virtuance can seriously level up your game.

What platforms should I post my real estate videos on?

Instagram Reels, TikTok, Facebook, and YouTube are all great options. Also consider embedding them on your website, in listing pages, and in email campaigns.

real estate marketing Archives

Last updated July 31, 2025

Virtuance's Real Estate Blog

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